Monday, 2 November 2015


Elly Maggy Vintage will be taking a little early winter vacation and closing from 12pm on Tuesday 3rd November until Sunday 13th December. The shop will be back in mid-December with lots of new vintage items, including a special collection of mid-century dresses, some very pretty 30s silk nightwear, retro homewares and all sorts of other goodies I pick up along the way. I'll post details here when the shop re-opens its virtual doors... Thank you and see you soon!

Saturday, 31 October 2015

Happy Halloween!

Happy Halloween!!!

Elly Maggy Vintage is running a spooktacular sale all weekend for followers of this ol' blog! Enter TRICKORTREAT20 at the check-out and enjoy 20% off your order. 

Thank you for following... and look out for a wee shop announcement in the coming days!

Tuesday, 13 October 2015

Autumn inspiration

There has been a definite chill in the air over the past few days and the leaves are starting to turn spectacular colours so I've been pulling out warmer clothes and putting together a little autumnal Pinterest board... I do love the style of 40s and 70s autumn fashions! Hope you enjoy the picks and find some vintage inspiration!

Friday, 9 October 2015

Shop Update: Separates

1960s beaded sequin shell top
1960s white bib blouse with lace trim
1970s Edwardian Revival Cover-up
 I'm stopping by to share some new separates that hit the shop over the past week! The 60s bib blouse, 40s taffeta skirt and Blanes suit have a few condition issues and are being listed at special, discounted prices. I'm hoping a clever seamstress can resurrect or create a pattern from that suit jacket - the tailoring is just stunning. 

40s / 50s bolero by Lane Bryant
1940s taffeta skirt with cord trim soutache swirls
1940s silk striped suit by London couture house, Blanes
I have more listings up my sleeves and a few more blog posts planned so stay tuned!

Wednesday, 23 September 2015

Elly Maggy Vintage - 3rd Anniversary Sale

Tomorrow is Elly Maggy Vintage's 3rd birthday! The shop is running a special sale all day to celebrate with 20% OFF EVERYTHING in store, starting at 12am GMT. If you would like me to reserve an item until the sale starts, send me a message or leave me a comment here. Thanks so much for following the store and reading the Elly Maggy Vintage blog! I'm looking forward to bringing lots more lovely vintage to you in the shop's 4th year!
**Please note, prices will be automatically updated and no other coupon codes may be used during the sale. Thank you!**

Sunday, 20 September 2015

Shop Update: A 1940s duo

1940s silk dress by Emile of New York
So, this duo was supposed to be a trio but I made the very silly mistake of trying on one of the intended listings and decided not to part with it! Still, the two 1940s dresses that have made it to the shop are just beautiful and they have lots of lovely little details that make '40s items of clothing so special. 
Click on the links to read and see more...

1940s abstract print rayon dress

Tuesday, 15 September 2015

Shop update - 1950s-1980s dresses

1960s Flower Power mod shift dress

During last week's shipping hiatus, I managed to take out my needle and thread, get outside in the sunshine and take a heap ton of shop photos. My 'to-list' pile has been growing and growing and it's been great working my way through all the lovely pieces picked up locally and during my past two trips to the U.S. These dresses all made their way into the shop over the past few days, representing a nice variety of decades and styles. There's another shop update in the works for this week - it's going to be a good one for fans of the forties!

1950s Cocoa Blooms wiggle dress by Norman Linton

50s 60s orange wiggle dress by Miss Elegant of California

1950s copper two-tone silk wiggle dress

80s does Deco liquid satin dress

Saturday, 5 September 2015

Shipping delay

Just back with a quick post to let you know that unfortunately there'll be a shipping delay in the shop for a week starting tomorrow. Due to various tricky logistics, any orders placed during this time will ship on the 14th.

BUT in better news - weather-allowing - I'll be taking lots of shop photos during this time so expect some big ol' updates soon. 

I have a whole range of goodies waiting to be photographed from the 1920s to the 1960s!

Friday, 4 September 2015

Martin White and Horrockses - a tale of vintage dating

1960s Op Art swimsuit by Nina Ricci

Hello - long time, no post! I can't believe it's been two whole months since I last wrote on the blog. Summer has been and gone in a flash and I'm only just getting round to posting details of the third and final installment of my 'summer' updates. Better late than never, I hope! And, actually, the pieces in this update are so lovely that it doesn't matter if it it's Spring, Summer, Autumn or Winter in my book!

The last in the 'summer' series consists of three wonderful swimsuits, all belonging to the same original owner. The monochrome Op Art suit is by Nina Ricci circa the late 1960s and is in brilliant, near mint condition... but it's the two early pieces that I'm especially excited to share. 

It has been so much fun researching these two. Both were made by the British swimwear manufacturer, Martin White. Fortunately, there is quite a bit of information regarding the company online, including two short Pathe films of bathing belles modelling the latest suits in 1946 (available here and here) and a wonderful advert with a design remarkably similar to the satin suit.

 Amazingly, when acquiring this collection, I was provided with a scanned photograph of the original owner wearing the blue and white piece on her honeymoon in 1943. It was fantastic to see the suit being worn on such a special holiday and a good reminder of its age - with its 'two-piece' cut, this particular suit looks so fresh and modern, it's actually hard to believe that it's over 70 years old!

 This lovely costume has also been essential in dating these swimsuits as two clues were provided in its interior label: a mysterious patent number; and the exciting words, 'Horrockses Fabrics' (which immediately brought to mind 'Horrockses Fashions' stunning mid-century dresses). I managed to find a link to the label's patent online, which was dated to 1936/7, and started to research the Horrockses connection.

I was soon wading through an online sea of 'Horrockses Fashions' dresses and playsuits but finding little information on 'Horrockses Fabrics'.

Getting more and more intrigued, I sought the advice of the fashion historian, Dr Christine Boydell, a Horrockses expert and the curator of the Fashion and Textile Museum's current exhibition on the history of beachwear. Dr Boydell explained that the 'Horrockses Fashions' label was not established until 1946, although cottons were produced by Horrockses prior to this date (the company dates back to the eighteenth century). Furthermore, swimwear production virtually stopped during World War II so it was highly likely that the swimsuit was bought as 'old stock' when acquired in 1943. Horrockses also restricted production to war essentials from 1939-1945. This, combined with the online patent, dates the blue and white swimsuit to around 1937-1939. I believe that the satin suit heralds from around the same period, perhaps even ever-ever-so-slightly earlier than the blue and white piece, judging by the style of the label. 

Dating vintage must be one of the most satisfying aspects of working on Elly Maggy Vintage (hearing from happy customers and finding the vintage itself are always the most pleasurable...). Both these swimsuits are so beautiful in person (I think the Horrockses suit is my favourite item ever listed in the shop) and they feel so much more complete with their history in place. Take a look in the shop for further photographs and information.

If you're interested in seeing more 30s and 40s swimsuits, I've posted images on a special pinterest board. And if you're able to get down to London next week, I would also recommend visiting Dr Christine Boydell's exhibition, Riviera Style: Resort and Swimwear since 1900, which has examples of Martin White suits and other wonderful swimming costumes on display. 

1940s Horrockses Fashions beachwear

Saturday, 13 June 2015

Shop Vacation

A wee holiday notice! Elly Maggy Vintage will be on an early summer vacation from Monday 3pm GMT until 12th July. So, any final orders should be placed tomorrow / Monday morning to ensure shipping and I'll be back in July with some extra special listings and the third part of my summer collection update... featuring swimsuits for summertime beach pyramids with friends! Yippee!

Chorus girls from the Theatre Royal on Tamarama Beach

Tuesday, 9 June 2015

Shop Update Part 2 - Summer Separates!

1940s Country Garden cotton skirt
 In addition to the lovely summertime frocks arriving in the shop this week, I have put together a mini collection of summer separates and accessories in a variety of styles and sizes, spanning the 1940s to the 1970s. 

1970s embroidered tunic
1970s Californian Poppies wrap skirt
1950s Bull and Roses novelty print skirt by Pam Foster - SOLD
1950s raffia clutch
 I think my absolute favourite of the bunch is the [now sold!] 1950s circle skirt by Pam Foster, who also designed clothing for the 1962 Seattle World Fair. The print features white bulls running at bright pink matador capes and brilliant big, bold roses. The skirt was one of several finds brought back from my last trip to the U.S., which are slowly but surely making their way into the shop. There are more to come in future updates. And Part 3 of my summer update is coming soon, after a wee shop vacation (details coming in the next post...)!

Sunday, 7 June 2015

Shop update - Summer Dress Collection!

1950s brown batik print cotton dress - SOLD
  Hello! It's been a wee while since I posted here but I'm stopping by to let you know that Elly Maggy Vintage is back with a special summer dress collection... These dresses have all been chosen for wearing on long, warm days out in the sunshine. The first was snapped up very quickly but the others are currently available in the shop - just click on the links for all the details!

1950s cotton candy pink dress by Lucinda of California
1960s paisley print shirt dress
1950s navy and orange print day dress
 With the weather warming up this week (at least momentarily!), I've started to gather together lots of cool, airy pieces and these dresses make up the first of three planned summer shop updates. I'm already working on the second, which features a selection of cheery cotton separates. I'll be posting details here as soon as the new listings are up so keep an eye on this ol' space.

Wednesday, 15 April 2015

Spring separates sale

Elly Maggy Vintage is hosting a special Spring separates sale starting today and running through 'til 22nd April. Lots of sweet pieces are discounted from 70s skirts to 50s capris and 40s blouses... Visit the separates sections of the shop for all the sales listings. 

And, watch out, new pieces will be arriving after the sale ends!

Wednesday, 1 April 2015


Follow Elly Maggy Vintage's board Elly Maggy Vintage on Pinterest.

While I get myself unpacked after our move and prepare to re-open the shop, I thought I'd let you know that Elly Maggy Vintage is now on Pinterest.

Click through on any of the boards here to follow Elly Maggy Vintage and please feel free to share your Pinterest accounts in the comments. I'm on the hunt for new accounts to follow!

Follow Elly Maggy Vintage's board Clothing on Pinterest.


Saturday, 21 March 2015

Shop news

Just stopping by to let you know that Elly Maggy Vintage is currently closed while we pack up our belongings and get settled into our new place. Looking forward to being back soon!

Monday, 16 March 2015

Spring Stripes

1970s skinny rib poloneck

 It's been a while but three new pieces have just landed in the shop - a striped skinny rib poloneck from the 1970s and a pair of matching stripey silk wiggle dresses. The dresses date from around the early '60s but have a definite nod to the '20s with their drop-waisted bodices and low tie belts. Click on the links for more photographs and sizing information.

1960s Candy Stripe silk wiggle dress
1960s Pine Stripe silk wiggle dress

As I've mentioned in previous posts, the start of this year has been full of to-ing and fro-ing (far more than I like!) and Elly Maggy Vintage will be on a mini hiatus next week while I move home. However, things should be much calmer after that and I aim to be listing very regularly from Easter onwards. I'm still preparing my haul of goodies from my last Stateside trip and have been busy adding more pieces to my 'to list' and 'to mend' piles so look out for some very special April shop updates. I'm excited to share my finds here with you.

Thursday, 19 February 2015

Springtime favourites

It's been a fairly gloomy day here but through the grey and drizzle and dark there has been the odd burst of sunshine... which has put me in mind of warmer weather and the coming months. So, while I'm still shivering indoors, I've dug around on Etsy and put together a selection of some sweet vintage favourites for when Springtime finally arrives...
1920s dress from Honey Talk Vintage
1940s crochet bag from Wildfell Hall Vintage
Late 40s / early 50s dress from Blue Fennel Vintage
1920s silk dress from 1919 Vintage
1930s silk blouse from Vacation Vintage
1930s dress from Dear Golden
1930s dress from Living On Velvet

Friday, 13 February 2015

Valentine's Weekend Sale

Elly Maggy Vintage is having a special sale over Valentine's weekend. Enter VAL20 at the check-out for 20% off the entire shop, valid from today until the end of Sunday.

Wednesday, 11 February 2015

American finds

The shop is open again after my Stateside trip and I'm starting to clean up and repair some of the vintage pieces I found over there, including this skirt and dress. It is a little hard to make out in this hastily-snapped picture but the skirt features an amazing print of pink roses and white bulls and the dress has a fantastically unusual collar / cape detail at the back of the bodice. The dress needed some TLC but, since this photo was taken, its zip has been replaced and a few repairs here and there have revived it to its former lovely state!

 I was really pleased to discover that the skirt was made by a designer from Seattle, Pamela Foster. I usually come across pieces made in New York or London and, having spent quite a bit of time in the Pacific Northwest now, it was nice to find a piece from this part of the world. I've been trying to discover more information about the designer but unfortunately I can't find much online. There is however an expired listing for a two-piece set she designed for the Seattle World Fair, which took place in 1962.

 According to this 1990s article, clothing was quite a large feature at the fair, with Vogue putting on four fashion shows a day by a perfumed pool and media concern over how attendees would dress:

"Pained, The Times' Dorothy Neighbors had begged local women who visited the fair not to disgrace the Pacific Northwest with their dowdy clothes and casual hairstyles. She advised them to shorten the hems of their dresses, not mistake high heels for high style, and -- above all! -- to leave their slacks in the closet."

Eesh! I hope that when this skirt is sold, the new owner will wear it however she likes, casual hairstyles and all!!! I'll be sure to post details here when the new pieces are listed in the shop. And in the meantime, look out for a special shop discount code in the coming days.